Restoration Cycling Event “Tour de Tohoku 2015”

Tohoku earthquake, is one of the largest in recorded history and make worldwide struck along the subduction zone interface plate boundary between the Pacific and North America plates. It happened on March 11, 2011, and was immediately followed by a large tsunami that inflicted wide- spread damage to modern urban infrastructure and led to a crisis at the Fukushima Daiichi nuclear power plant.

What is Tour De Tohoku? Kahoku Shimpo Publishing Co. and Yahoo Japan Corporation held the event “Tour de Tohoku 2015” on Sunday, September 13, 2015. This was the third “Tour de Tohoku”, which is a cycling event held with the purpose of bequeathing the memory of the Great East Japan Earthquake and the subsequent restoration efforts to future generations. “Tour de Tohoku” is aimed to be held continuously for about 10 years, increasing its size every year.

The event was a Japan-wide cycling meet where people rode their bikes through the earthquake-stricken Tohoku region and ate regional specialties to bring vigor to the Tohoku region. The local people went out of their way to cheer and participate, and the cyclists and participants were able to network through the activities there. I designed the official photo album, website, and mascot character. I was mainly in charge of graphic design and website design.